Ecommerce Italia Awards 2023 - Ecommerce Italia

The Ecommerce Italia Awards, based on Casaleggio Associati's monthly Ecommerce Ranking, reward the most popular online sales sites.
The first edition was dominated by Amazon, Ebay and Subito. From the analysis that examined over 3,000 companies that sell online in Italy in 17 different product sectors, top ecommerce companies in our country have emerged, according to 4 different categories:

Top 10 Ecommerce 2023
Top 100 Ecommerce 2023
Top 10 Fastest Growing 2023
Top 10 Industry Leaders 2023

The analysis of the Italian Ecommerce ecosystem and the results reached will be described in the "2023" report
“Ecommerce Italy” which will be presented on April 18th in Milan.

Top 10 Ecommerce 2023

Top ten sites of online sales in Italy following the results reached during the past year.

	Trend	Company	Sector
1	=	Amazon	Marketplace
2	=	eBay	Marketplace
3	=	Subito	Marketplace
4	=	Booking.com	Tourism
5	+4	Trenitalia	Tourism
6	+6	Leroy Merlin	Home and Furniture
7	-2	Mediaworld	Electronics
8	-1	Ikea	Home and Furniture
9	-3	UniEuro	Electronics
10	=	Samsung	Electronics

Top 100 Ecommerce 2023

The one hundred companies that drive e-commerce in our country and are part of the 3% that can boast the "Top 100" 2023 badge.

Leroy MerlinHome and Furniture

MediaworldElectronics

IkeaHome and Furniture

AliExpressMarketplace

JustEatFood and Beverage

HPElectronics

Auto-docCar and Motorcycle

Mondadori StorePublishing

XiaomiElectronics

FeltrinelliPublishing

Apple StoreElectronics

Mondo ConvenienzaHome and Furniture

Instant GamingLeisure

The Space CinemaLeisure

NotinoHealth and Beauty

VolagratisTourism

LegoBabies and Toys

StrumentiMusicali.netLeisure

LottomaticaGambling

SheinFashion

DeliverooFood and Beverage

ObiHome and Furniture

Cisalfa SportSport

Maisons du MondeHome and Furniture

Bet365Gambling

ZooplusPets

MacrolibrarsiMarketplace

SonyElectronics

OVSFashion

TronyElectronics

Panini ShopPublishing

YooxFashion

SephoraHealth and Beauty

Farmacia LoretoPharmacies

Lastminute.comTourism

DouglasHealth and Beauty

EurobetGambling

Libreria UniversitariaPublishing

MonclickElectronics

PandoraJewelry and Watches

Costa CrociereTourism

TicketmasterLeisure

CometElectronics

AlibabaMarketplace

Docpeter.itPharmacies

PhilipsElectronics

Unipol SaiInsurance

ArcaplanetPets

KasanovaHome and Furniture

100

UnilibroPublishing

Top 10 Fastest Growing 2023

The ten ecommerce companies that grew the most in the last year, according to our weighted ranking.

	Company	Position	Sector
1	Vinted	38	Fashion
2	TicketOne	12	Leisure
3	StarCasinò	41	Gambling
4	Vivaticket	37	Leisure
5	Docpeter.it	95	Pharmacies
6	Ryanair	16	Tourism
7	Ticketmaster	92	Leisure
8	Panini Shop	72	Publishing
9	Wizz Air	48	Tourism
10	Auto-doc	25	Car and Motorcycle

Top 10 Industry Leaders 2023

The ten most popular companies for each of the 17 product sectors.

Tourism
	1Booking.com 2Trenitalia 3Ryanair 4Airbnb 5The Trainline 6Italo 7eDreams 8Expedia 9Easyjet 10Flixbus

Food and Beverage
	1JustEat 2Deliveroo 3Vivino 4Tannico 5MyProtein 6Foodspring 7Nespresso 8SorgenteNatura 9Callmewine 10Coop

Gambling
	1Sisal 2StarCasinò 3Snai 4Lottomatica 5Bet365 6Eurobet 7Goldbet 8Giochi24 9Planetwin365 10William Hill

Marketplace
	1Amazon 2eBay 3Subito 4ManoMano 5AliExpress 6ePrice 7Groupon 8Macrolibrarsi 9Etsy 10Wish

Insurance
	1Prima 2Unipol Sai 3ConTe.it 4Allianz Direct 5Genertel 6Quixa 7Linear 8Verti 9Zurich Connect 10Axa

Fashion
	1Zalando 2Vinted 3Zara 4H&M 5ASOS 6Shein 7OVS 8Yoox 9Bonprix 10Escarpe.it

Home and Furniture
	1Leroy Merlin 2Ikea 3Mondo Convenienza 4Obi 5Maisons du Monde 6Kasanova 7Iperceramica 8Archiproducts 9Deghi 10Thun

Publishing
	1Ibs.it 2Mondadori Store 3Feltrinelli 4Libraccio 5Panini Shop 6Libreria Universitaria 7Unilibro 8Il giardino dei libri 9Kobo 10Hoepli

Electronics
	1Mediaworld 2UniEuro 3Samsung 4Euronics 5HP 6Xiaomi 7Apple Store 8Microsoft 9LG 10Nintendo

Health and Beauty
	1Notino 2Sephora 3Douglas 4Tigotà 5Mysecretcase 6KIKO Makeup 7Lookfantastic 8VeraLab 9L'Erbolario 10Makeup

Leisure
	1TicketOne 2Game Stop 3Vivaticket 4Instant Gaming 5The Space Cinema 6StrumentiMusicali.net 7Ticketmaster 8Catawiki 9AgriEuro Srl 10Durex

Babies and Toys
	1Lego 2Toys Center 3Prenatal 4Chicco 5Bimbostore 6Vendiloshop.it 7IperBimbo 8Clementoni 9Mayoral 10Family Nation

Sport
	1Decathlon 2Nike 3Adidas 4Cisalfa Sport 5Tradeinn 6Maxi Sport 7Foot Locker 8Nencini Sport 9Deporvillage 10JD Sports

Pharmacies
	1Efarma 2Farmae 3Farmacia Loreto 4Docpeter.it 5Farmasave 6Farmacia Igea 7Amica Farmacia 8Farmacosmo 9Saninforma 10Top Farmacia

Car and Motorcycle
	1Auto-doc 2Norauto 3Autoparti 4Autohero 5Gomme Planet 6Euroimport Pneumatici 7Gommadiretto.it 8Motoabbigliamento 9Beps 10Pezzidiricambio24

Jewelry and Watches
	1Pandora 2Stroili Oro 3Gioia Pura 4Swatch 5Blue Spirit 6Swarovski 7Tiffany 8Omega 9Tissot 10Morellato

Pets
	1Zooplus 2Arcaplanet 3Robinsonpetshop 4Zoomalia 5Isola dei Tesori 6Bauzaar 7Paco Pet Shop 8Bitidiba 9Purina Shop 10Alimenti Animali Online

Methodology

Ecommerce ranking calculation
The ranking aims to estimate the popularity of ecommerce sites in Italy and the calculation is based on the algorithm that determines the monthly Ecommerce Ranking, which processes the following data:

· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate on Semrush data)
· Online popularity: brand relevance according to CA data and estimates (data not visible)
· Average Time: Average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the site analyzed after viewing only one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve

The classification has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment, the data referring to the Apps are not considered.

Choice of the winning companies
To determine the winners, the data relating to the "Ecommerce Ranking" of Casaleggio Associati were analyzed on an annual basis and the appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflected the positioning that emerged throughout 2022.

Fastest growing ranking
The ranking was created by aggregating three different factors: absolute growth in terms of climbed positions, relative growth based on the value of climbed positions and the percentage increase in unique visitors year on year.

FAQ

How many companies were examined?
The analysis on the 2022 data referred to 3118 companies that sell online in Italy in a broad sense - from products to services - divided into the main categories.

How were the companies present chosen?
The companies have been cataloged among the most relevant ones in Italy on the basis of visibility and availability. Any Ecommerce company can participate in the Awards.

The Ecommerce Ranking, launched in 2021, collected websites through different sources: DB acquisition, monthly entries of relevant companies, suggestions from the public.

Will you change the ranking?
Ecommerce ranking is out of beta and is constantly evolving, both in terms of data types and how the algorithm calculates the data.

If you have suggestions that can help us improve our ranking and make it more interesting, send us an email.

How can you sponsor the ranking?
You can request information on ranking sponsorship by writing an email.

Disclaimer
The results of Ecommerce Italia Awards were determined through careful evaluation and analysis. However, the results are not to be considered complete and free from possible errors. To report inconsistencies you can write an email.

All trademarks and images belonging to third parties featured in the ranking are used for illustrative purposes only and do not imply any type of affiliation or endorsement by the owner companies. Use of such marks and images is subject to copyright and intellectual property laws.

April 10th, 2024 - Milan