Sign in
Close
Ecommerce 2025 Event
Ecommerce Ranking
Ecommerce Awards 2025
Reports and Data
About us
Close
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at December 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

The partners of Ecommerce companies 2024

The new research describes the state of the art of technologies and services to support those who do Ecommerce.

Download


The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT84%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%
Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 16 December 2024

Sector: Insurance

Source:

powered by SemRush CA
Company / SectorSectorPopularity IndexEst.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate
1 From position 2 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.556.725 11:1546,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
1.556.725 11:15 46,0% Follow
2 From position 1 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance7.3531.115.142 < 10s48,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
1.115.142 < 10s 48,0% Follow
3 From position 5 to position 3IT Genertel InsuranceInsurance InsuranceInsurance5.784749.088 07:2050,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
749.088 07:20 50,0% Follow
4 From position 3 to position 4DE Allianz Direct InsuranceInsurance InsuranceInsurance5.490572.229 08:4941,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		DE
572.229 08:49 41,0% Follow
5 From position 6 to position 5IT UniSalute InsuranceInsurance InsuranceInsurance5.098566.199 08:0928,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
566.199 08:09 28,0% Follow
6 From position 4 to position 6IT ConTe.it InsuranceInsurance InsuranceInsurance5.000587.826 07:4652,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
587.826 07:46 52,0% Follow
7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance4.216374.541 09:2351,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		ES
374.541 09:23 51,0% Follow
8 From position 9 to position 8IT Linear InsuranceInsurance InsuranceInsurance4.020360.473 08:5543,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
360.473 08:55 43,0% Follow
9 From position 10 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.529262.368 03:2641,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		FR
262.368 03:26 41,0% Follow
10 From position 8 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.333298.558 09:0264,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
298.558 09:02 64,0% Follow
11 From position 11 to position 11IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.843131.989 13:0240,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
131.989 13:02 40,0% Follow
12 From position 14 to position 12CH Zurich Connect InsuranceInsurance InsuranceInsurance2.745118.168 05:5729,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		CH
118.168 05:57 29,0% Follow
13 From position 12 to position 13IT GenialClick InsuranceInsurance InsuranceInsurance2.549116.024 11:2859,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
116.024 11:28 59,0% Follow
14 From position 13 to position 14FR Groupama InsuranceInsurance InsuranceInsurance2.54972.642 21:0829,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		FR
72.642 21:08 29,0% Follow
15 From position 15 to position 15IT Europ Assistance InsuranceInsurance InsuranceInsurance2.451119.286 10:5161,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
119.286 10:51 61,0% Follow
16 From position 20 to position 16IT 24hassistance InsuranceInsurance InsuranceInsurance2.353121.028 07:0137,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
121.028 07:01 37,0% Follow
17 From position 17 to position 17IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.25577.858 05:5935,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
77.858 05:59 35,0% Follow
18 From position 19 to position 18IT BeRebel InsuranceInsurance InsuranceInsurance2.157104.683 05:4351,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
104.683 05:43 51,0% Follow
19 From position 18 to position 19IT Bene InsuranceInsurance InsuranceInsurance2.15779.316 11:1348,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
79.316 11:13 48,0% Follow
20 From position 16 to position 20ES Heymondo InsuranceInsurance InsuranceInsurance2.05998.982 07:2547,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		ES
98.982 07:25 47,0% Follow
21 From position 21 to position 21IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.76555.539 09:1159,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
55.539 09:11 59,0% Follow
22 From position 22 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance1.66743.974 11:4619,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
43.974 11:46 19,0% Follow
23 From position 23 to position 23IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.56943.134 11:2440,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
43.134 11:24 40,0% Follow
24 From position 28 to position 24IT Imaway InsuranceInsurance InsuranceInsurance1.27546.134 04:3653,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
46.134 04:36 53,0% Follow
25 From position 27 to position 25IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.27537.998 03:0647,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
37.998 03:06 47,0% Follow
26 From position 35 to position 26IT Lokky InsuranceInsurance InsuranceInsurance1.07819.271 06:0827,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
19.271 06:08 27,0% Follow
27 From position 38 to position 27IT GenialLife InsuranceInsurance InsuranceInsurance1.07814.209 06:3523,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
14.209 06:35 23,0% Follow
28 From position 26 to position 28IT Polizza Migliore InsuranceInsurance InsuranceInsurance98024.231 02:4830,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
24.231 02:48 30,0% Follow
29 From position 37 to position 29IT Vitesicure InsuranceInsurance InsuranceInsurance98021.403 02:4638,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
21.403 02:46 38,0% Follow
30 From position 33 to position 30IT Holins InsuranceInsurance InsuranceInsurance88222.900 03:0369,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
22.900 03:03 69,0% Follow
31 From position 31 to position 31IT Dallbogg InsuranceInsurance InsuranceInsurance88215.272 03:0842,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
15.272 03:08 42,0% Follow
32 From position 30 to position 32IT Santevet InsuranceInsurance InsuranceInsurance78428.544 < 10s71,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
28.544 < 10s 71,0% Follow
33 From position 42 to position 33IT CA Assicurazioni InsuranceInsurance InsuranceInsurance78422.291 07:0185,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
22.291 07:01 85,0% Follow
34 From position 36 to position 34IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance78412.745 05:0668,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
12.745 05:06 68,0% Follow
35 From position 29 to position 35IT TravelEasy InsuranceInsurance InsuranceInsurance68644.361 00:4295,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
44.361 00:42 95,0% Follow
36 From position 25 to position 36IT Baboop InsuranceInsurance InsuranceInsurance49024.848 00:1596,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
24.848 00:15 96,0% Follow
37 From position 24 to position 37IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance2949.798 01:5844,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
9.798 01:58 44,0% Follow
38 From position 34 to position 38IT AssiVia InsuranceInsurance InsuranceInsurance2947.327 09:4433,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
7.327 09:44 33,0% Follow
39 From position 44 to position 39IT MetLife InsuranceInsurance InsuranceInsurance1968.562 00:48100,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
8.562 00:48 100,0% Follow
40 From position 32 to position 40DE WeFox InsuranceInsurance InsuranceInsurance1964.845 01:1024,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		DE
4.845 01:10 24,0% Follow
41 From position 39 to position 41IT Chapka InsuranceInsurance InsuranceInsurance1963.009 09:3455,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
3.009 09:34 55,0% Follow
42 From position 40 to position 42IT Spondee InsuranceInsurance InsuranceInsurance982.256 00:500,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
2.256 00:50 0,0% Follow
43 From position 41 to position 43IT Covercare InsuranceInsurance InsuranceInsurance98<1.000 00:2450,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
<1.000 00:24 50,0% Follow
44 From position 45 to position 44IT Motoplatinum InsuranceInsurance InsuranceInsurance98<1.000 < 10s100,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
<1.000 < 10s 100,0% Follow

Fonte:

powered by SemRush CA

Scopri la Top 100

Scopri la classifica


Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



April 10th, 2024 - Milan

Ecommerce Italy 2024

AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence

More info

Discover more

Download the report

Download
October 23rd, 2024 - Milan

The Partners of Ecommerce Companies

Second edition - Casaleggio Associati's research describes the state of the art of technologies and services to support those who do Ecommerce.

More info

Discover more

Download the report

Download

Report and Data

Archive

Discover data and trends on ecommerce in Italy and download our reports.

Researches Archive

Read more
Ecommerce Italia

Casaleggio Associati
Phone +39 02 89011466
VAT 04215320963
Contact us

Follow us on social:

Privacy & Cookie Policy

© © Casaleggio Associati 2024
All rights reserved.
We encourage sharing.