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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at March 2025

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

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The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT85%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%
Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 20 March 2025
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.719.216 11:5437,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.719.216 11:54 37,0% Follow
    2 From position 2 to position 2IT ConTe.it InsuranceInsurance InsuranceInsurance5.455778.843 07:5348,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    778.843 07:53 48,0% Follow
    3 From position 3 to position 3DE Allianz Direct InsuranceInsurance InsuranceInsurance5.182628.516 07:5641,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    628.516 07:56 41,0% Follow
    4 From position 5 to position 4IT UniSalute InsuranceInsurance InsuranceInsurance5.091660.048 08:2427,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    660.048 08:24 27,0% Follow
    5 From position 4 to position 5IT Genertel InsuranceInsurance InsuranceInsurance4.636617.106 07:3253,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    617.106 07:32 53,0% Follow
    6 From position 7 to position 6IT Linear InsuranceInsurance InsuranceInsurance3.636381.705 10:0341,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    381.705 10:03 41,0% Follow
    7 From position 8 to position 7ES Verti InsuranceInsurance InsuranceInsurance3.636355.484 07:1645,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    355.484 07:16 45,0% Follow
    8 From position 6 to position 8IT Unipol Sai InsuranceInsurance InsuranceInsurance3.273205.698 26:1127,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    205.698 26:11 27,0% Follow
    9 From position 9 to position 9IT Quixa InsuranceInsurance InsuranceInsurance3.182298.031 08:1343,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    298.031 08:13 43,0% Follow
    10 From position 10 to position 10FR Axa InsuranceInsurance InsuranceInsurance3.182260.332 05:5548,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    260.332 05:55 48,0% Follow
    11 From position 13 to position 11IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.818191.899 09:0644,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    191.899 09:06 44,0% Follow
    12 From position 14 to position 12IT GenialClick InsuranceInsurance InsuranceInsurance2.455142.623 07:5546,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    142.623 07:55 46,0% Follow
    13 From position 20 to position 13FR Groupama InsuranceInsurance InsuranceInsurance2.364111.618 16:3731,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    111.618 16:37 31,0% Follow
    14 From position 16 to position 14CH Zurich Connect InsuranceInsurance InsuranceInsurance2.18284.331 04:0524,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    84.331 04:05 24,0% Follow
    15 From position 17 to position 15IT 24hassistance InsuranceInsurance InsuranceInsurance2.091130.284 07:2949,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    130.284 07:29 49,0% Follow
    16 From position 12 to position 16IT Europ Assistance InsuranceInsurance InsuranceInsurance2.09198.233 08:4942,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    98.233 08:49 42,0% Follow
    17 From position 11 to position 17IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.00086.185 03:5543,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    86.185 03:55 43,0% Follow
    18 From position 15 to position 18IT BeRebel InsuranceInsurance InsuranceInsurance1.909105.640 05:0849,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    105.640 05:08 49,0% Follow
    19 From position 18 to position 19ES Heymondo InsuranceInsurance InsuranceInsurance1.81886.297 07:3539,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    86.297 07:35 39,0% Follow
    20 From position 19 to position 20IT Bene InsuranceInsurance InsuranceInsurance1.72761.185 05:3840,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    61.185 05:38 40,0% Follow
    21 From position 22 to position 21IT Imaway InsuranceInsurance InsuranceInsurance1.45573.992 04:0767,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    73.992 04:07 67,0% Follow
    22 From position 27 to position 22IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.27332.209 05:2419,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    32.209 05:24 19,0% Follow
    23 From position 24 to position 23IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.18233.308 03:1537,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    33.308 03:15 37,0% Follow
    24 From position 29 to position 24IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.18230.188 08:0143,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    30.188 08:01 43,0% Follow
    25 From position 36 to position 25IT TravelEasy InsuranceInsurance InsuranceInsurance1.09169.509 02:5480,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    69.509 02:54 80,0% Follow
    26 From position 25 to position 26IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.00028.867 06:0653,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    28.867 06:06 53,0% Follow
    27 From position 23 to position 27IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance1.00024.581 02:5316,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    24.581 02:53 16,0% Follow
    28 From position 41 to position 28IT Holins InsuranceInsurance InsuranceInsurance1.00013.200 08:102,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.200 08:10 2,0% Follow
    29 From position 43 to position 29IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance90926.400 00:5660,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    26.400 00:56 60,0% Follow
    30 From position 26 to position 30IT Baboop InsuranceInsurance InsuranceInsurance90923.085 08:2545,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    23.085 08:25 45,0% Follow
    31 From position 44 to position 31IT Chapka InsuranceInsurance InsuranceInsurance90910.338 06:209,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.338 06:20 9,0% Follow
    32 From position 21 to position 32IT Coverwise InsuranceInsurance InsuranceInsurance81823.665 07:4047,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    23.665 07:40 47,0% Follow
    33 From position 33 to position 33DE WeFox InsuranceInsurance InsuranceInsurance81814.900 10:0165,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    14.900 10:01 65,0% Follow
    34 From position 28 to position 34IT Lokky InsuranceInsurance InsuranceInsurance72726.619 13:3180,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    26.619 13:31 80,0% Follow
    35 From position 37 to position 35IT Vitesicure InsuranceInsurance InsuranceInsurance72721.274 01:0858,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    21.274 01:08 58,0% Follow
    36 From position 32 to position 36IT GenialLife InsuranceInsurance InsuranceInsurance72720.484 01:0567,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.484 01:05 67,0% Follow
    37 From position 34 to position 37IT Santevet InsuranceInsurance InsuranceInsurance72718.264 02:5967,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    18.264 02:59 67,0% Follow
    38 From position 35 to position 38IT Dallbogg InsuranceInsurance InsuranceInsurance72716.851 11:0667,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.851 11:06 67,0% Follow
    39 From position 31 to position 39IT MetLife InsuranceInsurance InsuranceInsurance54523.415 08:0486,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    23.415 08:04 86,0% Follow
    40 From position 30 to position 40IT CA Assicurazioni InsuranceInsurance InsuranceInsurance1827.098 06:3773,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.098 06:37 73,0% Follow
    41 From position 42 to position 41IT AssiVia InsuranceInsurance InsuranceInsurance1824.161 09:4425,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.161 09:44 25,0% Follow
    42 From position 38 to position 42IT AutoConnexa InsuranceInsurance InsuranceInsurance1822.503 12:116,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.503 12:11 6,0% Follow
    43 From position 45 to position 43IT Spondee InsuranceInsurance InsuranceInsurance911.954 02:460,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.954 02:46 0,0% Follow
    44 From position 39 to position 44IT Covercare InsuranceInsurance InsuranceInsurance91<1.000 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 < 10s 100,0% Follow
    45 From position 40 to position 45IT Afi Esca InsuranceInsurance InsuranceInsurance91<1.000 00:150,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 00:15 0,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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