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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at January 2025

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

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The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT84%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%
Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 13 January 2025
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0001.495.179 11:2138,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.495.179 11:21 38,0% Follow
    2 From position 2 to position 2IT Unipol Sai InsuranceInsurance InsuranceInsurance6.800954.516 < 10s45,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    954.516 < 10s 45,0% Follow
    3 From position 6 to position 3IT ConTe.it InsuranceInsurance InsuranceInsurance5.700674.193 08:1547,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    674.193 08:15 47,0% Follow
    4 From position 4 to position 4DE Allianz Direct InsuranceInsurance InsuranceInsurance5.700592.626 08:5142,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    592.626 08:51 42,0% Follow
    5 From position 3 to position 5IT Genertel InsuranceInsurance InsuranceInsurance5.100567.855 07:5447,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    567.855 07:54 47,0% Follow
    6 From position 5 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance4.600460.939 07:0033,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    460.939 07:00 33,0% Follow
    7 From position 8 to position 7IT Linear InsuranceInsurance InsuranceInsurance4.200354.732 11:1737,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    354.732 11:17 37,0% Follow
    8 From position 7 to position 8ES Verti InsuranceInsurance InsuranceInsurance3.900306.413 08:2758,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    306.413 08:27 58,0% Follow
    9 From position 9 to position 9FR Axa InsuranceInsurance InsuranceInsurance3.600281.945 04:0654,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    281.945 04:06 54,0% Follow
    10 From position 10 to position 10IT Quixa InsuranceInsurance InsuranceInsurance3.500289.318 09:0049,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    289.318 09:00 49,0% Follow
    11 From position 11 to position 11IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance3.000143.206 10:4336,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    143.206 10:43 36,0% Follow
    12 From position 14 to position 12IT GenialClick InsuranceInsurance InsuranceInsurance2.700135.245 07:5350,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    135.245 07:53 50,0% Follow
    13 From position 12 to position 13CH Zurich Connect InsuranceInsurance InsuranceInsurance2.70081.849 12:0422,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    81.849 12:04 22,0% Follow
    14 From position 17 to position 14IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance2.50063.003 07:3113,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    63.003 07:31 13,0% Follow
    15 From position 18 to position 15IT BeRebel InsuranceInsurance InsuranceInsurance2.400131.053 08:4565,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    131.053 08:45 65,0% Follow
    16 From position 13 to position 16IT Europ Assistance InsuranceInsurance InsuranceInsurance2.400119.453 07:4365,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    119.453 07:43 65,0% Follow
    17 From position 15 to position 17IT 24hassistance InsuranceInsurance InsuranceInsurance2.300107.392 07:0847,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    107.392 07:08 47,0% Follow
    18 From position 16 to position 18FR Groupama InsuranceInsurance InsuranceInsurance2.30054.851 16:2050,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    54.851 16:20 50,0% Follow
    19 From position 20 to position 19IT Bene InsuranceInsurance InsuranceInsurance2.20066.950 07:5235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    66.950 07:52 35,0% Follow
    20 From position 19 to position 20ES Heymondo InsuranceInsurance InsuranceInsurance2.10087.658 08:1156,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    87.658 08:11 56,0% Follow
    21 From position 22 to position 21IT Coverwise InsuranceInsurance InsuranceInsurance2.00082.411 06:4141,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    82.411 06:41 41,0% Follow
    22 From position 24 to position 22IT Imaway InsuranceInsurance InsuranceInsurance1.80060.311 01:5436,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    60.311 01:54 36,0% Follow
    23 From position 21 to position 23IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.30043.920 03:0959,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    43.920 03:09 59,0% Follow
    24 From position 25 to position 24IT Vitanuova Spa InsuranceInsurance InsuranceInsurance1.30024.731 13:0230,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    24.731 13:02 30,0% Follow
    25 From position 28 to position 25IT GenialLife InsuranceInsurance InsuranceInsurance1.30013.780 12:319,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    13.780 12:31 9,0% Follow
    26 From position 26 to position 26IT Polizza Migliore InsuranceInsurance InsuranceInsurance1.20039.576 03:2060,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    39.576 03:20 60,0% Follow
    27 From position 23 to position 27IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.20035.213 04:3664,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    35.213 04:36 64,0% Follow
    28 From position 35 to position 28IT CA Assicurazioni InsuranceInsurance InsuranceInsurance1.20028.341 02:5363,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    28.341 02:53 63,0% Follow
    29 From position 36 to position 29IT Baboop InsuranceInsurance InsuranceInsurance1.20028.132 03:0236,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    28.132 03:02 36,0% Follow
    30 From position 30 to position 30IT Dallbogg InsuranceInsurance InsuranceInsurance1.10020.492 06:3527,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    20.492 06:35 27,0% Follow
    31 From position 38 to position 31IT AssiVia InsuranceInsurance InsuranceInsurance1.10010.834 05:0915,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.834 05:09 15,0% Follow
    32 From position 31 to position 32IT Santevet InsuranceInsurance InsuranceInsurance1.00045.003 03:2379,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    45.003 03:23 79,0% Follow
    33 From position 29 to position 33IT Vitesicure InsuranceInsurance InsuranceInsurance1.00016.155 10:4963,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    16.155 10:49 63,0% Follow
    34 From position 27 to position 34IT Lokky InsuranceInsurance InsuranceInsurance1.00010.730 04:3828,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    10.730 04:38 28,0% Follow
    35 From position 37 to position 35IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance80015.419 02:1263,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    15.419 02:12 63,0% Follow
    36 From position 34 to position 36IT TravelEasy InsuranceInsurance InsuranceInsurance70036.352 00:4394,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    36.352 00:43 94,0% Follow
    37 From position 39 to position 37IT MetLife InsuranceInsurance InsuranceInsurance60012.420 04:4283,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.420 04:42 83,0% Follow
    38 From position 43 to position 38IT Covercare InsuranceInsurance InsuranceInsurance3007.857 00:2142,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.857 00:21 42,0% Follow
    39 From position 32 to position 39IT Holins InsuranceInsurance InsuranceInsurance3007.300 06:3234,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.300 06:32 34,0% Follow
    40 From position 42 to position 40IT Spondee InsuranceInsurance InsuranceInsurance2006.702 00:110,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.702 00:11 0,0% Follow
    41 From position 33 to position 41IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance2004.573 < 10s60,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.573 < 10s 60,0% Follow
    42 From position 40 to position 42DE WeFox InsuranceInsurance InsuranceInsurance2003.456 02:3040,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    3.456 02:30 40,0% Follow
    43 From position 41 to position 43IT Chapka InsuranceInsurance InsuranceInsurance2002.717 17:320,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.717 17:32 0,0% Follow
    44 New EntryIT Afi Esca InsuranceInsurance InsuranceInsurance1002.286 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.286 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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