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Ecommerce Ranking in Italy
Insurance

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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at April 2025

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

  • Sector Italianity IT85%
  • Est. Revenue € 2.391.668.000
  • Growth 23-24 Crescita17,0%
  • Inflation 5,9%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 17 April 2025
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    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / SectorSectorPopularity IndexEst.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate
    1 From position 1 to position 1IT Prima InsuranceInsurance InsuranceInsurance10.0002.057.061 09:4938,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.057.061 09:49 38,0% Follow
    2 From position 3 to position 2DE Allianz Direct InsuranceInsurance InsuranceInsurance5.000748.883 08:3742,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    748.883 08:37 42,0% Follow
    3 From position 2 to position 3IT ConTe.it InsuranceInsurance InsuranceInsurance4.921813.811 07:2444,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    813.811 07:24 44,0% Follow
    4 From position 4 to position 4IT UniSalute InsuranceInsurance InsuranceInsurance4.841772.923 06:2930,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    772.923 06:29 30,0% Follow
    5 From position 5 to position 5IT Genertel InsuranceInsurance InsuranceInsurance3.968590.050 06:0150,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    590.050 06:01 50,0% Follow
    6 From position 6 to position 6IT Linear InsuranceInsurance InsuranceInsurance3.333414.010 10:0943,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    414.010 10:09 43,0% Follow
    7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance3.254362.775 08:2943,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    362.775 08:29 43,0% Follow
    8 From position 10 to position 8FR Axa InsuranceInsurance InsuranceInsurance3.175304.866 23:1150,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    304.866 23:11 50,0% Follow
    9 From position 9 to position 9IT Quixa InsuranceInsurance InsuranceInsurance2.857338.064 07:0156,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    338.064 07:01 56,0% Follow
    10 From position 8 to position 10IT Unipol Sai InsuranceInsurance InsuranceInsurance2.778223.322 13:4828,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    223.322 13:48 28,0% Follow
    11 From position 12 to position 11IT GenialClick InsuranceInsurance InsuranceInsurance2.381180.339 11:3647,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    180.339 11:36 47,0% Follow
    12 From position 11 to position 12IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance2.302168.491 07:2235,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    168.491 07:22 35,0% Follow
    13 From position 18 to position 13IT BeRebel InsuranceInsurance InsuranceInsurance2.063175.043 06:2853,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    175.043 06:28 53,0% Follow
    14 From position 19 to position 14ES Heymondo InsuranceInsurance InsuranceInsurance1.905148.309 05:5347,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		ES
    148.309 05:53 47,0% Follow
    15 From position 17 to position 15IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance1.905119.918 05:0849,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    119.918 05:08 49,0% Follow
    16 From position 13 to position 16FR Groupama InsuranceInsurance InsuranceInsurance1.905115.247 13:5848,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		FR
    115.247 13:58 48,0% Follow
    17 From position 15 to position 17IT 24hassistance InsuranceInsurance InsuranceInsurance1.825130.878 08:2946,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    130.878 08:29 46,0% Follow
    18 From position 16 to position 18IT Europ Assistance InsuranceInsurance InsuranceInsurance1.825127.267 05:5159,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    127.267 05:51 59,0% Follow
    19 From position 14 to position 19CH Zurich Connect InsuranceInsurance InsuranceInsurance1.74678.523 06:3642,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		CH
    78.523 06:36 42,0% Follow
    20 From position 20 to position 20IT Bene InsuranceInsurance InsuranceInsurance1.66771.261 05:0324,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    71.261 05:03 24,0% Follow
    21 From position 32 to position 21IT Coverwise InsuranceInsurance InsuranceInsurance1.58770.762 06:0022,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    70.762 06:00 22,0% Follow
    22 From position 21 to position 22IT Imaway InsuranceInsurance InsuranceInsurance1.42959.696 12:5951,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    59.696 12:59 51,0% Follow
    23 From position 25 to position 23IT TravelEasy InsuranceInsurance InsuranceInsurance1.19093.463 02:0074,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    93.463 02:00 74,0% Follow
    24 From position 26 to position 24IT Assur O'Poil InsuranceInsurance InsuranceInsurance1.19040.520 05:4531,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    40.520 05:45 31,0% Follow
    25 From position 24 to position 25IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance1.03246.353 05:5455,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    46.353 05:54 55,0% Follow
    26 From position 38 to position 26IT Dallbogg InsuranceInsurance InsuranceInsurance87329.430 03:4745,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    29.430 03:47 45,0% Follow
    27 From position 27 to position 27IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance87327.786 02:5636,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    27.786 02:56 36,0% Follow
    28 From position 36 to position 28IT GenialLife InsuranceInsurance InsuranceInsurance87324.154 04:4623,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    24.154 04:46 23,0% Follow
    29 From position 23 to position 29IT Polizza Migliore InsuranceInsurance InsuranceInsurance79422.505 03:4826,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    22.505 03:48 26,0% Follow
    30 From position 22 to position 30IT Vitanuova Spa InsuranceInsurance InsuranceInsurance79418.882 06:5729,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    18.882 06:57 29,0% Follow
    31 From position 41 to position 31IT AssiVia InsuranceInsurance InsuranceInsurance79412.509 03:1119,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    12.509 03:11 19,0% Follow
    32 From position 35 to position 32IT Vitesicure InsuranceInsurance InsuranceInsurance79411.170 03:437,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.170 03:43 7,0% Follow
    33 From position 34 to position 33IT Lokky InsuranceInsurance InsuranceInsurance71414.481 05:3344,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    14.481 05:33 44,0% Follow
    34 From position 28 to position 34IT Holins InsuranceInsurance InsuranceInsurance63518.991 00:5867,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    18.991 00:58 67,0% Follow
    35 From position 30 to position 35IT Baboop InsuranceInsurance InsuranceInsurance55628.691 03:5282,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    28.691 03:52 82,0% Follow
    36 From position 37 to position 36IT Santevet InsuranceInsurance InsuranceInsurance55623.492 00:5874,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    23.492 00:58 74,0% Follow
    37 From position 29 to position 37IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance47611.064 01:4679,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    11.064 01:46 79,0% Follow
    38 From position 33 to position 38DE WeFox InsuranceInsurance InsuranceInsurance2387.838 01:0911,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		DE
    7.838 01:09 11,0% Follow
    39 From position 40 to position 39IT CA Assicurazioni InsuranceInsurance InsuranceInsurance1597.941 01:2583,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    7.941 01:25 83,0% Follow
    40 From position 39 to position 40IT MetLife InsuranceInsurance InsuranceInsurance1596.581 00:2084,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    6.581 00:20 84,0% Follow
    41 From position 42 to position 41IT AutoConnexa InsuranceInsurance InsuranceInsurance1594.227 03:1324,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    4.227 03:13 24,0% Follow
    42 From position 31 to position 42IT Chapka InsuranceInsurance InsuranceInsurance1592.593 04:4651,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    2.593 04:46 51,0% Follow
    43 From position 43 to position 43IT Spondee InsuranceInsurance InsuranceInsurance791.104 03:341,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.104 03:34 1,0% Follow
    44 New EntryIT Motoplatinum InsuranceInsurance InsuranceInsurance791.024 < 10s100,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    1.024 < 10s 100,0% Follow
    45 From position 44 to position 45IT Covercare InsuranceInsurance InsuranceInsurance79<1.000 01:5525,0% Follow
    Est.
    Unique Visitors    		Est
    Avg Time    		Est.
    Bounce Rate    		IT
    <1.000 01:55 25,0% Follow

    Fonte:

    powered by SemRush CA

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    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



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