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Ecommerce Ranking in Italy
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The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at November 2024

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

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The Insurance sector reached 2 billion in turnover last year with 12% growth (including 7.9% inflation).
The online insurance sector is now mature: 57% of Italians bought insurance online in 2023. Of these, 76% bought third party liability insurance, 54% home insurance*. The industry is increasingly focusing on quality support services such as customer support. However, competition is very much focused on price.
2023 was characterised by an initial race to the bottom to gain market share, followed in the second half of the year by a price increase to preserve margins.

  • Sector Italianity IT84%
  • Est. Revenue € 2.045.910.000
  • Growth 22-23 Crescita12,0%
  • Inflation 7,9%
Discover all data in the "Ecommerce Italy 2024" report
Ecommerce Italy 2024

Latest update: 12 November 2024

Sector: Insurance

Source:

powered by SemRush CA
Company / SectorSectorEst. RelevanceEst.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate
1 From position 2 to position 1IT Unipol Sai InsuranceInsurance InsuranceInsurance1.0002.000.615 22:4467,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
2.000.615 22:44 67,0% Follow
2 From position 1 to position 2IT Prima InsuranceInsurance InsuranceInsurance8961.753.705 10:0641,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
1.753.705 10:06 41,0% Follow
3 From position 4 to position 3DE Allianz Direct InsuranceInsurance InsuranceInsurance504735.470 08:5439,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		DE
735.470 08:54 39,0% Follow
4 From position 3 to position 4IT ConTe.it InsuranceInsurance InsuranceInsurance480766.231 09:0651,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
766.231 09:06 51,0% Follow
5 From position 5 to position 5IT Genertel InsuranceInsurance InsuranceInsurance424645.936 06:2558,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
645.936 06:25 58,0% Follow
6 From position 6 to position 6IT UniSalute InsuranceInsurance InsuranceInsurance416586.970 07:5429,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
586.970 07:54 29,0% Follow
7 From position 7 to position 7ES Verti InsuranceInsurance InsuranceInsurance360414.803 11:4544,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		ES
414.803 11:45 44,0% Follow
8 From position 10 to position 8IT Quixa InsuranceInsurance InsuranceInsurance328466.350 06:3660,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
466.350 06:36 60,0% Follow
9 From position 8 to position 9IT Linear InsuranceInsurance InsuranceInsurance304308.785 09:2036,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
308.785 09:20 36,0% Follow
10 From position 9 to position 10FR Axa InsuranceInsurance InsuranceInsurance272234.053 05:0348,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		FR
234.053 05:03 48,0% Follow
11 From position 14 to position 11IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance240143.555 11:5930,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
143.555 11:59 30,0% Follow
12 From position 11 to position 12IT GenialClick InsuranceInsurance InsuranceInsurance224132.549 09:5635,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
132.549 09:56 35,0% Follow
13 From position 13 to position 13FR Groupama InsuranceInsurance InsuranceInsurance224105.829 18:3928,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		FR
105.829 18:39 28,0% Follow
14 From position 12 to position 14CH Zurich Connect InsuranceInsurance InsuranceInsurance216124.177 04:5930,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		CH
124.177 04:59 30,0% Follow
15 From position 16 to position 15IT Europ Assistance InsuranceInsurance InsuranceInsurance208121.021 09:3842,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
121.021 09:38 42,0% Follow
16 From position 24 to position 16ES Heymondo InsuranceInsurance InsuranceInsurance176116.576 05:5750,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		ES
116.576 05:57 50,0% Follow
17 From position 15 to position 17IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance17674.268 06:2439,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
74.268 06:24 39,0% Follow
18 From position 17 to position 18IT Bene InsuranceInsurance InsuranceInsurance16864.495 07:4735,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
64.495 07:47 35,0% Follow
19 From position 18 to position 19IT BeRebel InsuranceInsurance InsuranceInsurance160103.151 06:0063,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
103.151 06:00 63,0% Follow
20 From position 19 to position 20IT 24hassistance InsuranceInsurance InsuranceInsurance16066.470 09:3041,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
66.470 09:30 41,0% Follow
21 From position 21 to position 21IT Assur O'Poil InsuranceInsurance InsuranceInsurance13658.663 05:1764,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
58.663 05:17 64,0% Follow
22 From position 23 to position 22IT Coverwise InsuranceInsurance InsuranceInsurance12834.633 11:0313,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
34.633 11:03 13,0% Follow
23 From position 20 to position 23IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance11237.699 02:5434,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
37.699 02:54 34,0% Follow
24 From position 29 to position 24IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance10478.390 07:5387,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
78.390 07:53 87,0% Follow
25 From position 27 to position 25IT Baboop InsuranceInsurance InsuranceInsurance10427.098 06:2232,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
27.098 06:22 32,0% Follow
26 From position 28 to position 26IT Polizza Migliore InsuranceInsurance InsuranceInsurance9638.760 01:4056,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
38.760 01:40 56,0% Follow
27 From position 22 to position 27IT Vitanuova Spa InsuranceInsurance InsuranceInsurance9629.387 03:2337,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
29.387 03:23 37,0% Follow
28 From position 25 to position 28IT Imaway InsuranceInsurance InsuranceInsurance8829.666 05:3050,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
29.666 05:30 50,0% Follow
29 From position 33 to position 29IT TravelEasy InsuranceInsurance InsuranceInsurance8030.989 02:5071,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
30.989 02:50 71,0% Follow
30 From position 34 to position 30IT Santevet InsuranceInsurance InsuranceInsurance8025.923 06:2160,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
25.923 06:21 60,0% Follow
31 From position 31 to position 31IT Dallbogg InsuranceInsurance InsuranceInsurance8020.968 01:2133,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
20.968 01:21 33,0% Follow
32 From position 26 to position 32DE WeFox InsuranceInsurance InsuranceInsurance8017.349 09:0357,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		DE
17.349 09:03 57,0% Follow
33 From position 32 to position 33IT Holins InsuranceInsurance InsuranceInsurance6411.275 01:5062,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
11.275 01:50 62,0% Follow
34 From position 41 to position 34IT AssiVia InsuranceInsurance InsuranceInsurance6410.581 02:1168,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
10.581 02:11 68,0% Follow
35 From position 35 to position 35IT Lokky InsuranceInsurance InsuranceInsurance5616.053 02:4774,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
16.053 02:47 74,0% Follow
36 From position 43 to position 36IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance5610.448 15:3581,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
10.448 15:35 81,0% Follow
37 From position 39 to position 37IT Vitesicure InsuranceInsurance InsuranceInsurance247.272 01:2435,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
7.272 01:24 35,0% Follow
38 From position 37 to position 38IT GenialLife InsuranceInsurance InsuranceInsurance246.742 06:1517,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
6.742 06:15 17,0% Follow
39 From position 42 to position 39IT Chapka InsuranceInsurance InsuranceInsurance164.618 09:5034,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
4.618 09:50 34,0% Follow
40 From position 36 to position 40IT Spondee InsuranceInsurance InsuranceInsurance162.007 02:3416,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
2.007 02:34 16,0% Follow
41 From position 45 to position 41IT Covercare InsuranceInsurance InsuranceInsurance86.793 01:1099,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
6.793 01:10 99,0% Follow
42 From position 30 to position 42IT CA Assicurazioni InsuranceInsurance InsuranceInsurance82.403 04:1692,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
2.403 04:16 92,0% Follow
43 From position 40 to position 43IT Afi Esca InsuranceInsurance InsuranceInsurance82.232 < 10s100,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
2.232 < 10s 100,0% Follow
44 From position 38 to position 44IT MetLife InsuranceInsurance InsuranceInsurance81.321 < 10s100,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
1.321 < 10s 100,0% Follow
45 From position 44 to position 45IT Motoplatinum InsuranceInsurance InsuranceInsurance81.268 < 10s100,0% Follow
Est.
Unique Visitors		Est
Avg Time		Est.
Bounce Rate		IT
1.268 < 10s 100,0% Follow

Fonte:

powered by SemRush CA

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Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.



The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.



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