Ecommerce Italia Awards 2025

The third edition of the Ecommerce Italia Awards, based on the monthly Ecommerce Ranking by Casaleggio Associati, will reward the most popular online sales sites in Italy, divided into 17 different product sectors.

The analyses of the Italian Ecommerce market and the results achieved will be described in the new research “Ecommerce Italy 2025” which will be presented on April 9th in Milan.

🏆 The awards ceremony will take place on January 28th 2025.

There are five award categories:

	Top 10 Ecommerce 2025 The ten most popular Ecommerce in Italy based on the results achieved during the last 12 months, according to the Ecommerce Ranking algorithm.
	Top 100 Ecommerce 2025 The one hundred sites that lead Ecommerce in our country and that are part of the 2% that can boast the "Top 100" 2025 badge.
	Top 10 Fastest Growing 2025 The ten ecommerce companies that grew the most in the last year, according to our weighted ranking.
	Top 10 Industry Leader 2025 The ten most popular companies for each of the 17 product sectors.
	Top 10 Innovation from Ecommerce Italia Community * The new recognition through which professionals registered with Ecommerce Italia will be able to vote for the sites that have innovated the most during the last 12 months.

 
 
* Voting will take place in January through the certified online voting platform Camelot and only those registered in the Ecommerce Italia community before that date will be able to vote. One of the managers among the winning sites will be invited to speak on the stage of "Ecommerce Italia 2025" on April 9th in Milan.

Methodology

Ecommerce ranking calculation
The ranking aims to estimate the popularity of ecommerce sites in Italy and the calculation is based on the algorithm that determines the monthly Ecommerce Ranking, which processes the following data:

· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate on Semrush data)
· Online popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: Average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the site analyzed after viewing only one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve

The classification has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment, the data referring to the Apps are not considered.

Choice of the winning companies
To determine the winners, the data relating to the "Ecommerce Ranking" of Casaleggio Associati were analyzed on an annual basis and the appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflected the positioning that emerged throughout 2024.

Fastest Growing ranking
The ranking was created by aggregating three different factors: absolute growth in terms of climbed positions, relative growth based on the value of climbed positions and the percentage increase in unique visitors year on year.

Top 10 Innovation ranking from the Ecommerce Italia Community
The ranking is based on the certified vote of members of the Ecommerce Italia community, created through the Camelot.vote platform. Each member has the opportunity to answer the question "Which are the 3 ecommerce sites selling in Italy that have innovated the most over the last 12 months?" indicating up to a maximum of 3 different websites.

Register to the Ecommerce Italia Community

FAQ

How were the companies chosen?
The companies have been cataloged among the most relevant ones in Italy on the basis of visibility and availability. Any Ecommerce company can participate in the Awards.

The Ecommerce Ranking, launched in 2021, collected websites through different sources: DB acquisition, monthly entries of relevant companies, suggestions from the public.

Will you change the ranking?
Ecommerce Ranking is constantly evolving, both in terms of data types and how the algorithm calculates the data.

If you have suggestions that can help us improve our ranking and make it more interesting, send us an email.

How can you sponsor the ranking?
You can request information on ranking sponsorship by writing an email.