The ranking of the most popular ecommerce sites in Italy by Casaleggio Associati, according to the results obtained during the past year.
The Ecommerce Italia Awards, based on Casaleggio Associati's monthly Ecommerce Ranking, reward the most popular online sales sites.
The first edition was dominated by Amazon, Ebay and Subito. From the analysis that examined over 3,000 companies that sell online in Italy in 17 different product sectors, top ecommerce companies in our country have emerged, according to 4 different categories:
The analysis of the Italian Ecommerce ecosystem and the results reached will be described in the "2023" report
“Ecommerce Italy” which will be presented on April 18th in Milan.
Top ten sites of online sales in Italy following the results reached during the past year.
| Trend | Company | ||
|---|---|---|---|
| 1 | = | Amazon |  |
| 2 | = | eBay |  |
| 3 | = | Subito |  |
| 4 | = | Booking.com |  |
| 5 | +4 | Trenitalia |  |
| 6 | +6 | Leroy Merlin |  |
| 7 | -2 | Mediaworld |  |
| 8 | -1 | Ikea |  |
| 9 | -3 | UniEuro |  |
| 10 | = | Samsung |  |
The one hundred companies that drive e-commerce in our country and are part of the 3% that can boast the "Top 100" 2023 badge.
The ten ecommerce companies that grew the most in the last year, according to our weighted ranking.
| Company | Position | ||
|---|---|---|---|
| 1 | Vinted |  | 38 |
| 2 | TicketOne |  | 12 |
| 3 | StarCasinò |  | 41 |
| 4 | Vivaticket |  | 37 |
| 5 | Docpeter.it |  | 95 |
| 6 | Ryanair |  | 16 |
| 7 | Ticketmaster |  | 92 |
| 8 | Panini Shop |  | 72 |
| 9 | Wizz Air |  | 48 |
| 10 | Auto-doc |  | 25 |
The ten most popular companies for each of the 17 product sectors.
| Tourism |
|---|
| Food and Beverage |
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| Gambling |
|---|
| Marketplace |
|---|
| Insurance |
|---|
| Fashion |
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| Home and Furniture |
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| Publishing |
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| Electronics |
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| Health and Beauty |
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| Leisure |
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| Babies and Toys |
|---|
| Sport |
|---|
| Pharmacies |
|---|
| Car and Motorcycle |
|---|
| Jewelry and Watches |
|---|
| Pets |
|---|
Ecommerce ranking calculation
The ranking aims to estimate the popularity of ecommerce sites in Italy and the calculation is based on the algorithm that determines the monthly Ecommerce Ranking, which processes the following data:
· Unique Visitors: total unique visitors on a monthly basis in Italy (Casaleggio Associati estimate on Semrush data)
· Online popularity: brand relevance according to CA data and estimates (data not visible)
· Average Time: Average length of time a person spends on the analyzed domain during each visit
· Bounce rate: Percentage of visitors who leave the site analyzed after viewing only one page
· Relevance: overall score calculated on the basis of previous data, through the algorithm that we constantly improve
The classification has no statistical value but is indicative of the balance of power existing between the various players according to the parameters defined by Casaleggio Associati. At the moment, the data referring to the Apps are not considered.
Choice of the winning companies
To determine the winners, the data relating to the "Ecommerce Ranking" of Casaleggio Associati were analyzed on an annual basis and the appropriate corrections were made, to avoid discrepancies and obtain a ranking that reflected the positioning that emerged throughout 2022.
Fastest growing ranking
The ranking was created by aggregating three different factors: absolute growth in terms of climbed positions, relative growth based on the value of climbed positions and the percentage increase in unique visitors year on year.
How many companies were examined?
The analysis on the 2022 data referred to 3118 companies that sell online in Italy in a broad sense - from products to services - divided into the main categories.
How were the companies present chosen?
The companies have been cataloged among the most relevant ones in Italy on the basis of visibility and availability. Any Ecommerce company can participate in the Awards.
The Ecommerce Ranking, launched in 2021, collected websites through different sources: DB acquisition, monthly entries of relevant companies, suggestions from the public.
Will you change the ranking?
Ecommerce ranking is out of beta and is constantly evolving, both in terms of data types and how the algorithm calculates the data.
If you have suggestions that can help us improve our ranking and make it more interesting, send us an email.
How can you sponsor the ranking?
You can request information on ranking sponsorship by writing an email.
The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.
More info
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Read moreCasaleggio Associati's ranking of The Best online Stores in Italy
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